You searched for: ""

The results has been filter on Companies containing Jigsaw Research.
ANA has found 15 results for you, in 175 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Riding the Shockwaves

When we began our engagement with the British Army in 2020, many young people's reference point for what being in the Army might be like was a reality TV gameshow. In the UK, the contemporary image of the combat soldier in popular culture and the...

Catalogue: Congress 2023
Authors: Luke Perry, Luke Mantell
Company: Jigsaw Research
September 27, 2023
×

Citation

Perry and Mantell (2023a, September 27). Riding the Shockwaves . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/riding-the-shockwaves-12232


Videos

I don't know if I am allowed to say this but...

What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...

Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019
×

Citation

Totman, P. (2019a, November 10). I don't know if I am allowed to say this but.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/i-don-t-know-if-i-am-allowed-to-say-this-but--10871


Research papers

I don't know if I am allowed to say this but...

What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...

Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019
×

Citation

Totman, P. (2019a, November 10). I don't know if I am allowed to say this but.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/i-don-t-know-if-i-am-allowed-to-say-this-but-


Research papers

Human plus digital equals agile and accurate

This paper is about taking a holistic approach to online communities and developing a mindset that obsessively focuses on the client end-game, rather than any fixed methodology. We explore what makes an effective online community; highlighting what...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Philip Morrison, Alex Johnston
Company: Jigsaw Research
November 11, 2018
×

Citation

Morrison and Johnston (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate-9463


Videos

Human plus digital equals agile and accurate

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Alex Johnston, Philip Morrison
Company: Jigsaw Research
November 11, 2018
×

Citation

Johnston and Morrison (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate


Research papers

Fail again, fail better

This paper has lofty aims- no less than to challenge our attitudes to failure and reframe our experience of it. The following pages share the positive role failure within a single career. A number of anecdotes will be shared, which demonstrate that...

Catalogue: Global Qualitative 2017: Back to the future
Author: Peter Totman
Company: Jigsaw Research
November 3, 2017
×

Citation

Totman, P. (2017a, November 03). Fail again, fail better. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fail-again-fail-better


Research papers

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW
Authors: Julie Knox, Andy Lack, Tom Vannozzi, Luke Mantell
Company: Jigsaw Research
September 22, 2016
×

Citation

Knox, Lack, Vannozzi and Mantell (2016a, September 22). The truth is out there. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-truth-is-out-there-8895


Videos

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW
Authors: Andy Lack, Julie Knox, Luke Mantell, Tom Vannozzi
Company: Jigsaw Research
June 15, 2016
×

Citation

Lack, Knox, Mantell and Vannozzi (2016a, June 15). The truth is out there. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-truth-is-out-there


Research papers

Social media research & B2B audiences

It is argued that Social Media (SM) based research gets closer to real people and that conversations are more honest/transparent than those generated via the old regime of surveys/ focus groups - it's also a damn sight cheaper!But recent research we...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Alex Johnston, Julie Knox
Company: Jigsaw Research
June 15, 2014
×

Citation

Johnston and Knox (2014a, June 15). Social media research & B2B audiences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-media-research-b2b-audiences-8258